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Business and domestic software development · Bournemouth

Choose Wisely

Choose Wisely Limited

ActiveLatest figures: 2025Abridged accountsCompany only15 years on the register

Private limited company registered in Bournemouth, classed under “Business and domestic software development” and 1 other activity.

Headline figures

FY to Apr 2025 · Company only

Turnover

For subscribers

Profit after tax

—

Not filed: small-company exemption

Net assets

For subscribers

Cash

For subscribers

Employees

For subscribers

Retained reserves

For subscribers

What the numbers say

3 findings from the figures, in plain English

Written by rules from the figures on this page. Not a forecast or a credit opinion.

History

Pro
£20212022202320242025
Profit after tax—
Turnover
Net assets
Cash
Employees
Retained reserves

Every figure for all 5 years

“—” means we did not find the figure in a source; it is never filled with an estimate.

Balance sheet and ratios

From the filed balance sheets · £

Balance sheet2022202320242025
Current assets
of which debtors
of which cash
Creditors due within a year
Net current assets
Creditors due after a year
Net assets
Ratios
Current ratioCurrent assets for every £1 owed within a year
Cash ratioCash for every £1 owed within a year
Creditors to assetsEverything owed to creditors as a share of fixed plus current assets

7 balance-sheet lines and 3 ratios, every year

A ratio appears only for years where every line it needs was filed. Lines are as tagged in the accounts; nothing is added up or estimated.

Timeline

Checked 2026-10-20

  1. Charges
    Satisfaction of charge 075804620002 in full
  2. Accounts
    Total exemption full accounts made up to 30 April 2025
  3. Directors
    Director's details changed for Mr Marc John Biles on 17 January 2025
  4. Accounts
    Total exemption full accounts made up to 30 April 2024
  5. Accounts
    Total exemption full accounts made up to 30 April 2023
  6. Ownership
    Cessation of Marc John Biles as a person with significant control on 14 January 2024
  7. Ownership
    Notification of Ratio Ltd as a person with significant control on 14 January 2024
  8. Address
    Registered office address changed from Oxford Point 19 Oxford Road Bournemouth BH8 8GS England to This Workspace 18 Albert Road Bournemouth BH1 1BZ on 1 August 2023
  9. Ownership
    Change of details for Mr Marc John Biles as a person with significant control on 1 March 2023
  10. Directors
    Director's details changed for Mr Marc John Biles on 1 March 2023
  11. Accounts
    Total exemption full accounts made up to 30 April 2022
  12. Address
    Registered office address changed from Office 209 Regus, Oxford Point 19 Oxford Road Bournemouth Dorset BH8 8GS England to Oxford Point 19 Oxford Road Bournemouth BH8 8GS on 7 O…
  13. 24 earlier
    1. Address
      Registered office address changed from Telephone House 18 Christchurch Road Bournemouth BH1 3NE England to Office 209 Regus, Oxford Point 19 Oxford Road Bournemouth Dorset BH8 8…
    2. Accounts
      Total exemption full accounts made up to 30 April 2021
    3. Directors
      Director's details changed for Mr Marc John Biles on 26 February 2021
    4. Accounts
      Total exemption full accounts made up to 30 April 2020
    5. Charges
      Registration of charge 075804620002, created on 12 June 2020
    6. Accounts
      Total exemption full accounts made up to 30 April 2019
    7. Directors
      Director's details changed for Mr Marc John Biles on 5 September 2019
    8. Accounts
      Total exemption full accounts made up to 30 April 2018
    9. Directors
      Director's details changed for Mrs Tara Jane Mussell on 1 June 2018
    10. Accounts
      Total exemption full accounts made up to 30 April 2017
    11. Address
      Registered office address changed from Walton House Richmond Hill Bournemouth Dorset BH2 6EX to Telephone House 18 Christchurch Road Bournemouth BH1 3NE on 29 August 2017
    12. Accounts
      Current accounting period extended from 29 April 2017 to 30 April 2017
    13. Accounts
      Total exemption small company accounts made up to 30 April 2016
    14. Accounts
      Previous accounting period shortened from 30 April 2016 to 29 April 2016
    15. Charges
      Satisfaction of charge 075804620001 in full
    16. Directors
      Appointment of Mrs Dorota Zofia Cook as a secretary on 16 July 2014
    17. Directors
      Termination of appointment of Marc John Biles as a secretary on 16 July 2014
    18. Accounts
      Total exemption small company accounts made up to 30 April 2015
    19. Name
      Certificate of change of name (and 1 more like it since 11 April 2012)
    20. Directors
      Secretary's details changed for Mr Marc John Biles on 16 July 2014
    21. Accounts
      Total exemption small company accounts made up to 30 April 2014
    22. Address
      Registered office address changed from Flat 2 the Teak House, the Avenue, Poole, Dorset, BH13 6LJ on 30 May 2014
    23. Shares
      Change of share class name or designation
    24. Filing
      Resolutions

From the Companies House filing history. Routine confirmation statements are left out, and a run of the same filing is shown once.

Questions people ask

›What does Choose Wisely do?

Private limited company registered in Bournemouth, classed under “Business and domestic software development” and 1 other activity.

›How much turnover does Choose Wisely make?

Answered in the full report

›Is Choose Wisely profitable?

Choose Wisely's profit isn't public: small companies may file without a profit and loss account.

›How many people work at Choose Wisely?

Answered in the full report

›Who runs and owns Choose Wisely?

Answered in the full report

›Where is Choose Wisely based?

Its registered office is This Workspace, 18 Albert Road, Bournemouth, BH1 1BZ, in Bournemouth.

›When was Choose Wisely founded?

Choose Wisely Limited was incorporated on 28 March 2011.

›Is Choose Wisely still trading?

The register lists Choose Wisely Limited as active.