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Market research and public opinion polling · London

Criteria Fieldwork

Criteria Fieldwork Limited

Cash down 52%Staff down 14%ActiveLatest figures: 2025Filed as a small companyAbridged accountsCompany only30 years on the register

Private limited company registered in London, classed under “Market research and public opinion polling”.

Headline figures

FY to Dec 2025 · Company only

Turnover

For subscribers

Profit after tax

—

Not filed: small-company exemption

Net assets

For subscribers

Cash

For subscribers

Employees

For subscribers

Retained reserves

For subscribers

What the numbers say

3 findings from the figures, in plain English

Written by rules from the figures on this page. Not a forecast or a credit opinion.

History

Pro
£202120222023*20242025
Profit after tax—
Turnover
Net assets
Cash
Employees
Retained reserves

Every figure for all 5 years

“—” means we did not find the figure in a source; it is never filled with an estimate. * Restated: the next year's accounts printed different figures for this year, and those later figures are shown.

Balance sheet and ratios

From the filed balance sheets · £

Balance sheet2022202320242025
Fixed assets
Current assets
of which debtors
of which cash
Creditors due within a year
Net current assets
Net assets
Ratios
Current ratioCurrent assets for every £1 owed within a year
Cash ratioCash for every £1 owed within a year
Creditors to assetsEverything owed to creditors as a share of fixed plus current assets

7 balance-sheet lines and 3 ratios, every year

A ratio appears only for years where every line it needs was filed. Lines are as tagged in the accounts; nothing is added up or estimated.

Questions people ask

›What does Criteria Fieldwork do?

Private limited company registered in London, classed under “Market research and public opinion polling”.

›How much turnover does Criteria Fieldwork make?

Answered in the full report

›Is Criteria Fieldwork profitable?

Criteria Fieldwork's profit isn't public: small companies may file without a profit and loss account.

›How many people work at Criteria Fieldwork?

Answered in the full report

›Where is Criteria Fieldwork based?

Its registered office is 144 Liverpool Road, London, N1 1LA, in London.

›When was Criteria Fieldwork founded?

Criteria Fieldwork Limited was incorporated on 11 June 1996.

›Is Criteria Fieldwork still trading?

The register lists Criteria Fieldwork Limited as active.