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Other holiday and other collective accommodation · London
Florida Direct
Florida Direct Limited
Private limited company registered in London, classed under “Other holiday and other collective accommodation”.
Headline figures
FY to Feb 2025 · Company only
Turnover
For subscribers
Profit after tax
—
Not filed: small-company exemption
Net assets
For subscribers
Cash
For subscribers
Employees
For subscribers
Retained reserves
For subscribers
What the numbers say
2 findings from the figures, in plain English
Written by rules from the figures on this page. Not a forecast or a credit opinion.
History
| £ | 2021 | 2022 | 2023* | 2024* | 2025 |
|---|---|---|---|---|---|
| Profit after tax | — | ||||
| Turnover | |||||
| Net assets | |||||
| Cash | |||||
| Employees | |||||
| Retained reserves |
Every figure for all 5 years
“—” means we did not find the figure in a source; it is never filled with an estimate. * Restated: the next year's accounts printed different figures for this year, and those later figures are shown.
Balance sheet and ratios
From the filed balance sheets · £
| Balance sheet | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Fixed assets | ||||
| Current assets | ||||
| of which cash | ||||
| Creditors due within a year | ||||
| Net current assets | ||||
| Creditors due after a year | ||||
| Net assets | ||||
| Ratios | ||||
| Return on equityProfit after tax as a share of net assets | ||||
| Current ratioCurrent assets for every £1 owed within a year | ||||
| Cash ratioCash for every £1 owed within a year | ||||
| Creditors to assetsEverything owed to creditors as a share of fixed plus current assets | ||||
7 balance-sheet lines and 4 ratios, every year
A ratio appears only for years where every line it needs was filed. Lines are as tagged in the accounts; nothing is added up or estimated.
Questions people ask
›What does Florida Direct do?
Private limited company registered in London, classed under “Other holiday and other collective accommodation”.
›How much turnover does Florida Direct make?
Answered in the full report
›Is Florida Direct profitable?
Florida Direct's profit isn't public: small companies may file without a profit and loss account.
›How many people work at Florida Direct?
Answered in the full report
›Where is Florida Direct based?
Its registered office is 5 Brayford Square, London, E1 0SG, in London.
›When was Florida Direct founded?
Florida Direct Limited was incorporated on 20 February 2018.
›Is Florida Direct still trading?
The register lists Florida Direct Limited as active.