Loading the map…
Retail sale via mail order houses or via Internet · London
General Choice
General Choice Ltd
Private limited company registered in London, classed under “Retail sale via mail order houses or via Internet” and 2 other activities.
Headline figures
FY to Mar 2025 · Company only
Turnover
For subscribers
Profit after tax
—
Not filed: small-company exemption
Net assets
For subscribers
Cash
For subscribers
Employees
For subscribers
What the numbers say
2 findings from the figures, in plain English
Written by rules from the figures on this page. Not a forecast or a credit opinion.
History
| £ | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Profit after tax | — | ||||
| Turnover | |||||
| Net assets | |||||
| Cash | |||||
| Employees |
Every figure for all 5 years
“—” means we did not find the figure in a source; it is never filled with an estimate.
Balance sheet and ratios
From the filed balance sheets · £
| Balance sheet | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Fixed assets | ||||
| Current assets | ||||
| Creditors due within a year | ||||
| Net current assets | ||||
| Net assets | ||||
| Ratios | ||||
| Current ratioCurrent assets for every £1 owed within a year | ||||
| Creditors to assetsEverything owed to creditors as a share of fixed plus current assets | ||||
5 balance-sheet lines and 2 ratios, every year
A ratio appears only for years where every line it needs was filed. Lines are as tagged in the accounts; nothing is added up or estimated.
Questions people ask
›What does General Choice do?
Private limited company registered in London, classed under “Retail sale via mail order houses or via Internet” and 2 other activities.
›How much turnover does General Choice make?
Answered in the full report
›Is General Choice profitable?
General Choice's profit isn't public: small companies may file without a profit and loss account.
›How many people work at General Choice?
Answered in the full report
›Where is General Choice based?
Its registered office is 124 City Road, London, EC1V 2NX, in London.
›When was General Choice founded?
General Choice Ltd was incorporated on 7 January 2015.
›Is General Choice still trading?
The register lists General Choice Ltd as active.