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Advertising agencies · Dunstable, Bedfordshire
Initial Incentives
Initial Incentives Limited
Private limited company registered in Dunstable, classed under “Advertising agencies”.
Headline figures
FY to Dec 2025 · Company only
Turnover
For subscribers
Profit after tax
—
Not filed: small-company exemption
Net assets
For subscribers
Cash
For subscribers
Employees
For subscribers
Retained reserves
For subscribers
What the numbers say
3 findings from the figures, in plain English
Written by rules from the figures on this page. Not a forecast or a credit opinion.
History
| £ | 2021* | 2022* | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Profit after tax | — | ||||
| Turnover | |||||
| Net assets | |||||
| Cash | |||||
| Employees | |||||
| Retained reserves | |||||
| Dividends paid |
Every figure for all 5 years
“—” means we did not find the figure in a source; it is never filled with an estimate. * Restated: the next year's accounts printed different figures for this year, and those later figures are shown.
Balance sheet and ratios
From the filed balance sheets · £
| Balance sheet | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Current assets | ||||
| of which debtors | ||||
| of which cash | ||||
| Creditors due within a year | ||||
| Net current assets | ||||
| Creditors due after a year | ||||
| Net assets | ||||
| Ratios | ||||
| Return on equityProfit after tax as a share of net assets | ||||
| Dividends to profitDividends paid as a share of profit after tax, in a year with a profit | ||||
| Current ratioCurrent assets for every £1 owed within a year | ||||
| Cash ratioCash for every £1 owed within a year | ||||
| Creditors to assetsEverything owed to creditors as a share of fixed plus current assets | ||||
7 balance-sheet lines and 5 ratios, every year
A ratio appears only for years where every line it needs was filed. Lines are as tagged in the accounts; nothing is added up or estimated.
Questions people ask
›What does Initial Incentives do?
Private limited company registered in Dunstable, classed under “Advertising agencies”.
›How much turnover does Initial Incentives make?
Answered in the full report
›Is Initial Incentives profitable?
Initial Incentives's profit isn't public: small companies may file without a profit and loss account.
›How many people work at Initial Incentives?
Answered in the full report
›Where is Initial Incentives based?
Its registered office is Unit 16 Apex Business Centre, Boscombe Road, Dunstable, Bedfordshire, LU5 4SB, in Dunstable, Bedfordshire.
›When was Initial Incentives founded?
Initial Incentives Limited was incorporated on 26 October 1987.
›Is Initial Incentives still trading?
The register lists Initial Incentives Limited as active.