# New Criteria (New Criteria Limited) Private limited company registered in London, classed under “Management consultancy activities other than financial management”. - Company number: 07727525 - Status: Active - Type: Private limited company - Incorporated: 3 August 2011 - Registered office: 20-22 Wenlock Road, London, N1 7GU - Location: London - Activity: Management consultancy activities other than financial management ## Latest filed profit No profit figure in its latest filed accounts. Turnover, net assets, cash, staff, earlier years, ratios and owners are on the page for subscribers. ## Questions people ask ### What does New Criteria do? Private limited company registered in London, classed under “Management consultancy activities other than financial management”. ### How much turnover does New Criteria make? Answered on the page for FirmFacts Pro subscribers: https://firmfacts.co/company/new-criteria-07727525 ### Is New Criteria profitable? New Criteria's profit isn't public: small companies may file without a profit and loss account. ### How many people work at New Criteria? Answered on the page for FirmFacts Pro subscribers: https://firmfacts.co/company/new-criteria-07727525 ### Who runs and owns New Criteria? Its directors are Shaun Waterman. Its owners are shown to subscribers. ### Where is New Criteria based? Its registered office is 20-22 Wenlock Road, London, N1 7GU, in London. ### When was New Criteria founded? New Criteria Limited was incorporated on 3 August 2011. ### Is New Criteria still trading? The register lists New Criteria Limited as active. ## Timeline Recent filings and changes at Companies House. - 2026-04-21: Total exemption full accounts made up to 31 August 2025 - 2025-03-28: Total exemption full accounts made up to 31 August 2024 - 2024-03-21: Total exemption full accounts made up to 31 August 2023 - 2023-05-22: Total exemption full accounts made up to 31 August 2022 - 2022-05-17: Total exemption full accounts made up to 31 August 2021 - 2021-08-27: Total exemption full accounts made up to 31 August 2020 - 2020-07-03: Total exemption full accounts made up to 31 August 2019 - 2019-05-15: Total exemption full accounts made up to 31 August 2018 - 2018-05-29: Total exemption full accounts made up to 31 August 2017 - 2017-05-23: Total exemption small company accounts made up to 31 August 2016 - 2016-08-08: Director's details changed for Mr Shaun Waterman on 8 August 2016 - 2016-05-24: Total exemption small company accounts made up to 31 August 2015 - 2016-03-21: Registered office address changed from 145-157 st John Street London EC1V 4PW to 20-22 Wenlock Road London N1 7GU on 21 March 2016 - 2015-04-21: Total exemption small company accounts made up to 31 August 2014 - 2014-05-27: Total exemption small company accounts made up to 31 August 2013 - 2013-05-02: Total exemption small company accounts made up to 31 August 2012 - 2011-10-02: Director's details changed for Mr Shaun Waterman on 2 October 2011 - 2011-08-03: Incorporation --- Source: Companies House filings (Open Government Licence v3.0). Figures are as filed; nothing is estimated. Page: https://firmfacts.co/company/new-criteria-07727525