Loading the map…

Other information technology service activities · London

Optimizely

Optimizely Ltd

Net liabilitiesTurnover up 23%Back in profitActiveLatest figures: 2025Company only19 years on the register

Private limited company registered in London, classed under “Other information technology service activities”.

Headline figures

FY to Dec 2025 · Company only

Turnover

For subscribers

Profit after tax

£6.11m

Net assets

For subscribers

Cash

For subscribers

Employees

For subscribers

Retained reserves

For subscribers

What the numbers say

4 findings from the figures, in plain English

Written by rules from the figures on this page. Not a forecast or a credit opinion.

History

Pro
£2021202220232024*2025
Profit after tax£6.11m
Turnover
Net assets
Cash
Employees
Retained reserves

Every figure for all 5 years

“—” means we did not find the figure in a source; it is never filled with an estimate. * Restated: the next year's accounts printed different figures for this year, and those later figures are shown.

Balance sheet and ratios

From the filed balance sheets · £

Balance sheet2022202320242025
Fixed assets
Current assets
of which debtors
of which cash
Creditors due within a year
Net current assets
Net assets
Ratios
Profit marginProfit after tax as a share of turnover
Current ratioCurrent assets for every £1 owed within a year
Cash ratioCash for every £1 owed within a year
Creditors to assetsEverything owed to creditors as a share of fixed plus current assets
Turnover per employeeTurnover divided by average staff
Debtor daysDays of turnover owed by customers at the year end

7 balance-sheet lines and 6 ratios, every year

A ratio appears only for years where every line it needs was filed. Lines are as tagged in the accounts; nothing is added up or estimated.

Timeline

Checked 2026-10-12

  1. Accounts
    Full accounts made up to 31 December 2025
  2. Directors
    Termination of appointment of Alexander Atzberger as a director on 2 January 2026
  3. Directors
    Director's details changed for Mr Christopher Bayliss on 6 February 2026
  4. Directors
    Director's details changed for Mr Christopher Bayliss on 5 February 2026
  5. Ownership
    Notification of a person with significant control statement
  6. Ownership
    Cessation of Jeff Horing as a person with significant control on 5 February 2026
  7. Accounts
    Full accounts made up to 31 December 2024
  8. Directors
    Director's details changed for Mr Christopher Bayliss on 23 January 2025
  9. Address
    Registered office address changed from 3rd Floor Cargo Works, Enterprise House 1-2 Hatfields London SE1 9PG United Kingdom to 60 st Martins Lane, 4th Floor Covent Garden London …
  10. Charges
    Satisfaction of charge 060601690007 in full
  11. Charges
    Registration of charge 060601690008, created on 30 October 2024
  12. Accounts
    Full accounts made up to 31 December 2023
  13. 4 earlier
    1. Directors
      Director's details changed for Mr Christopher Bayliss on 22 January 2024
    2. Accounts
      Full accounts made up to 31 December 2022
    3. Name
      Company name changed episerver uk LIMITED\certificate issued on 17/01/23 NM01 ‐ Change of name by resolution RES15 ‐ Change company name resolution on 2023-01-17
    4. Directors
      Termination of appointment of Peter Pak-Shum Yeung as a secretary on 17 October 2022

From the Companies House filing history. Routine confirmation statements are left out, and a run of the same filing is shown once.

Questions people ask

›What does Optimizely do?

Private limited company registered in London, classed under “Other information technology service activities”. In its own words: “Everything marketing and digital teams need to create content fast, test and personalize, and prove business impact.”

›How much turnover does Optimizely make?

Answered in the full report

›Is Optimizely profitable?

Yes: it made a profit after tax of £6.11m in the year to 31 December 2025, its latest filed accounts.

›How many people work at Optimizely?

Answered in the full report

›Who runs and owns Optimizely?

Answered in the full report

›Where is Optimizely based?

Its registered office is 60 St Martins Lane, 4th Floor, Covent Garden, London, WC2N 4JS, in London.

›When was Optimizely founded?

Optimizely Ltd was incorporated on 22 January 2007.

›Is Optimizely still trading?

The register lists Optimizely Ltd as active.