# Optimizely (Optimizely Ltd) Private limited company registered in London, classed under “Other information technology service activities”. - Company number: 06060169 - Status: Active - Type: Private limited company - Incorporated: 22 January 2007 - Registered office: 60 St Martins Lane, 4th Floor, Covent Garden, London, WC2N 4JS - Location: London - Activity: Other information technology service activities - Website: optimizely.com ## Latest filed profit Profit after tax in the year to 31 December 2025: **£6.11m**, from its latest filed accounts. Turnover, net assets, cash, staff, earlier years, ratios, directors and owners are on the page for subscribers. ## Questions people ask ### What does Optimizely do? Private limited company registered in London, classed under “Other information technology service activities”. In its own words: “Everything marketing and digital teams need to create content fast, test and personalize, and prove business impact.” ### How much turnover does Optimizely make? Answered on the page for FirmFacts Pro subscribers: https://firmfacts.co/company/optimizely-06060169 ### Is Optimizely profitable? Yes: it made a profit after tax of £6.11m in the year to 31 December 2025, its latest filed accounts. ### How many people work at Optimizely? Answered on the page for FirmFacts Pro subscribers: https://firmfacts.co/company/optimizely-06060169 ### Who runs and owns Optimizely? Answered on the page for FirmFacts Pro subscribers: https://firmfacts.co/company/optimizely-06060169 ### Where is Optimizely based? Its registered office is 60 St Martins Lane, 4th Floor, Covent Garden, London, WC2N 4JS, in London. ### When was Optimizely founded? Optimizely Ltd was incorporated on 22 January 2007. ### Is Optimizely still trading? The register lists Optimizely Ltd as active. ## Timeline Recent filings and changes at Companies House. - 2026-08-26: Full accounts made up to 31 December 2025 - 2026-02-09: Termination of appointment of Alexander Atzberger as a director on 2 January 2026 - 2026-02-06: Director's details changed for Mr Christopher Bayliss on 6 February 2026 - 2026-02-05: Director's details changed for Mr Christopher Bayliss on 5 February 2026 - 2026-02-05: Notification of a person with significant control statement - 2026-02-05: Cessation of Jeff Horing as a person with significant control on 5 February 2026 - 2025-09-26: Full accounts made up to 31 December 2024 - 2025-01-23: Director's details changed for Mr Christopher Bayliss on 23 January 2025 - 2024-12-10: Registered office address changed from 3rd Floor Cargo Works, Enterprise House 1-2 Hatfields London SE1 9PG United Kingdom to 60 st Martins Lane, 4th Floor Covent Garden London … - 2024-11-02: Satisfaction of charge 060601690007 in full - 2024-10-30: Registration of charge 060601690008, created on 30 October 2024 - 2024-09-25: Full accounts made up to 31 December 2023 - 2024-01-22: Director's details changed for Mr Christopher Bayliss on 22 January 2024 - 2023-08-17: Full accounts made up to 31 December 2022 - 2023-01-17: Company name changed episerver uk LIMITED\certificate issued on 17/01/23 NM01 ‐ Change of name by resolution RES15 ‐ Change company name resolution on 2023-01-17 - 2022-10-19: Termination of appointment of Peter Pak-Shum Yeung as a secretary on 17 October 2022 --- Source: Companies House filings (Open Government Licence v3.0). Figures are as filed; nothing is estimated. Page: https://firmfacts.co/company/optimizely-06060169