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Market research and public opinion polling · London

Serrula Research

Serrula Research Limited

Cash down 54%ActiveLatest figures: 2025Abridged accountsCompany only20 years on the register

Private limited company registered in London, classed under “Market research and public opinion polling”.

Headline figures

FY to May 2025 · Company only

Turnover

For subscribers

Profit after tax

—

Not filed: small-company exemption

Net assets

For subscribers

Cash

For subscribers

Employees

For subscribers

Retained reserves

For subscribers

What the numbers say

3 findings from the figures, in plain English

Written by rules from the figures on this page. Not a forecast or a credit opinion.

History

Pro
£20212022202320242025
Profit after tax—
Turnover
Net assets
Cash
Employees
Retained reserves

Every figure for all 5 years

“—” means we did not find the figure in a source; it is never filled with an estimate.

Balance sheet and ratios

From the filed balance sheets · £

Balance sheet2022202320242025
Fixed assets
Current assets
of which debtors
of which cash
Creditors due within a year
Net current assets
Net assets
Ratios
Current ratioCurrent assets for every £1 owed within a year
Cash ratioCash for every £1 owed within a year
Creditors to assetsEverything owed to creditors as a share of fixed plus current assets

7 balance-sheet lines and 3 ratios, every year

A ratio appears only for years where every line it needs was filed. Lines are as tagged in the accounts; nothing is added up or estimated.

Timeline

Checked 2026-10-22

  1. Directors
    Director's details changed for Mr Humphry James Barratt Smith on 29 April 2026
  2. Accounts
    Total exemption full accounts made up to 31 May 2025
  3. Address
    Registered office address changed from Dawes Road Hub 20 Dawes Road London Fulham SW6 7EN United Kingdom to Dawes Road Hub 20 Dawes Road Fulham London SW6 7EN on 21 October 2025
  4. Address
    Registered office address changed from 1st Floor, 108 Leonard Street London EC2A 4XS England to Dawes Road Hub 20 Dawes Road London Fulham SW6 7EN on 21 October 2025
  5. Notice
    Compulsory strike-off action has been discontinued (and 1 more like it since 1 June 2023)
  6. Accounts
    Total exemption full accounts made up to 31 May 2024
  7. Notice
    First Gazette notice for compulsory strike-off (and 1 more like it since 2 May 2023)
  8. Accounts
    Micro company accounts made up to 31 May 2023
  9. Accounts
    Micro company accounts made up to 31 May 2022
  10. Accounts
    Micro company accounts made up to 31 May 2021
  11. Accounts
    Micro company accounts made up to 31 May 2020
  12. Address
    Registered office address changed from 10-16 Scrutton Street London EC2A 4RU United Kingdom to 1st Floor, 108 Leonard Street London EC2A 4XS on 16 September 2020
  13. 24 earlier
    1. Accounts
      Micro company accounts made up to 31 May 2019
    2. Charges
      Satisfaction of charge 1 in full
    3. Accounts
      Micro company accounts made up to 31 May 2018
    4. Address
      Registered office address changed from 4 Elder Street London E1 6BT to 10-16 Scrutton Street London EC2A 4RU on 5 November 2018
    5. Accounts
      Micro company accounts made up to 31 May 2017
    6. Accounts
      Total exemption small company accounts made up to 31 May 2016
    7. Accounts
      Total exemption small company accounts made up to 31 May 2015
    8. Accounts
      Previous accounting period extended from 31 March 2015 to 31 May 2015
    9. Accounts
      Total exemption small company accounts made up to 31 March 2014
    10. Accounts
      Total exemption small company accounts made up to 31 March 2013
    11. Accounts
      Total exemption small company accounts made up to 31 March 2012
    12. Shares
      Purchase of own shares (and 1 more like it since 1 December 2011)
    13. Shares
      Cancellation of shares. Statement of capital on 11 May 2012 · GBP 15,000 (and 1 more like it since 14 November 2011)
    14. Directors
      Director's details changed for Mr Humphry James Barratt Smith on 4 April 2012
    15. Charges
      Particulars of a mortgage or charge / charge no: 1
    16. Accounts
      Total exemption small company accounts made up to 31 March 2011
    17. Directors
      Termination of appointment of Adrian Cox as a director
    18. Directors
      Termination of appointment of Adrian Cox as a secretary
    19. Accounts
      Total exemption small company accounts made up to 31 March 2010
    20. Directors
      Director's details changed for Humphry Smith on 9 April 2010
    21. Directors
      Director's details changed for Adrian Alan Cox on 9 April 2010
    22. Accounts
      Total exemption small company accounts made up to 31 March 2009
    23. Directors
      Director's change of particulars / humphry smith / 17/04/2009
    24. Accounts
      Total exemption small company accounts made up to 31 March 2008

From the Companies House filing history. Routine confirmation statements are left out, and a run of the same filing is shown once.

Questions people ask

›What does Serrula Research do?

Private limited company registered in London, classed under “Market research and public opinion polling”.

›How much turnover does Serrula Research make?

Answered in the full report

›Is Serrula Research profitable?

Serrula Research's profit isn't public: small companies may file without a profit and loss account.

›How many people work at Serrula Research?

Answered in the full report

›Who runs and owns Serrula Research?

Its directors are Humphry James Barratt Smith. Its owners are shown to subscribers.

›Where is Serrula Research based?

Its registered office is Dawes Road Hub 20 Dawes Road, Fulham, London, SW6 7EN, in London.

›When was Serrula Research founded?

Serrula Research Limited was incorporated on 20 March 2006.

›Is Serrula Research still trading?

The register lists Serrula Research Limited as active.

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