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Market research and public opinion polling · Guildford, Surrey
Sporting Insights
Sporting Insights Limited
Private limited company registered in Guildford, classed under “Market research and public opinion polling”.
Headline figures
FY to Dec 2025 · Company only
Turnover
For subscribers
Profit after tax
£24.4k
Net assets
For subscribers
Cash
For subscribers
Employees
For subscribers
Retained reserves
For subscribers
What the numbers say
4 findings from the figures, in plain English
Written by rules from the figures on this page. Not a forecast or a credit opinion.
History
| £ | 2021* | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Profit after tax | £24.4k | ||||
| Turnover | |||||
| Net assets | |||||
| Cash | |||||
| Employees | |||||
| Retained reserves |
Every figure for all 5 years
“—” means we did not find the figure in a source; it is never filled with an estimate. * Restated: the next year's accounts printed different figures for this year, and those later figures are shown.
Balance sheet and ratios
From the filed balance sheets · £
| Balance sheet | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Fixed assets | ||||
| Current assets | ||||
| of which debtors | ||||
| of which cash | ||||
| Creditors due within a year | ||||
| Net current assets | ||||
| Net assets | ||||
| Ratios | ||||
| Return on equityProfit after tax as a share of net assets | ||||
| Current ratioCurrent assets for every £1 owed within a year | ||||
| Cash ratioCash for every £1 owed within a year | ||||
| Creditors to assetsEverything owed to creditors as a share of fixed plus current assets | ||||
7 balance-sheet lines and 4 ratios, every year
A ratio appears only for years where every line it needs was filed. Lines are as tagged in the accounts; nothing is added up or estimated.
Questions people ask
›What does Sporting Insights do?
Private limited company registered in Guildford, classed under “Market research and public opinion polling”.
›How much turnover does Sporting Insights make?
Answered in the full report
›Is Sporting Insights profitable?
Yes: it made a profit after tax of £24.4k in the year to 31 December 2025, its latest filed accounts.
›How many people work at Sporting Insights?
Answered in the full report
›Where is Sporting Insights based?
Its registered office is 32 Frederick Sanger Road, Surrey Research Park, Guildford, Surrey, GU2 7YD, in Guildford, Surrey.
›When was Sporting Insights founded?
Sporting Insights Limited was incorporated on 6 April 2000.
›Is Sporting Insights still trading?
The register lists Sporting Insights Limited as active.