Loading the map…
Management consultancy activities other than financial management · London
The What If Experiment
The What If Experiment Ltd
Private limited company registered in London, classed under “Management consultancy activities other than financial management”.
Headline figures
FY to Nov 2025 · Company only
Turnover
For subscribers
Profit after tax
—
Not filed: small-company exemption
Net assets
For subscribers
Cash
For subscribers
Employees
For subscribers
What the numbers say
3 findings from the figures, in plain English
Written by rules from the figures on this page. Not a forecast or a credit opinion.
History
| £ | 2022 | 2023* | 2024 | 2025 |
|---|---|---|---|---|
| Profit after tax | — | |||
| Turnover | ||||
| Net assets | ||||
| Cash | ||||
| Employees |
Every figure for all 4 years
“—” means we did not find the figure in a source; it is never filled with an estimate. * Restated: the next year's accounts printed different figures for this year, and those later figures are shown.
Balance sheet and ratios
From the filed balance sheets · £
| Balance sheet | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Fixed assets | ||||
| Current assets | ||||
| of which debtors | ||||
| of which cash | ||||
| Creditors due within a year | ||||
| Net current assets | ||||
| Creditors due after a year | ||||
| Net assets | ||||
| Ratios | ||||
| Current ratioCurrent assets for every £1 owed within a year | ||||
| Cash ratioCash for every £1 owed within a year | ||||
| Creditors to assetsEverything owed to creditors as a share of fixed plus current assets | ||||
8 balance-sheet lines and 3 ratios, every year
A ratio appears only for years where every line it needs was filed. Lines are as tagged in the accounts; nothing is added up or estimated.
Questions people ask
›What does The What If Experiment do?
Private limited company registered in London, classed under “Management consultancy activities other than financial management”.
›How much turnover does The What If Experiment make?
Answered in the full report
›Is The What If Experiment profitable?
The What If Experiment's profit isn't public: small companies may file without a profit and loss account.
›How many people work at The What If Experiment?
Answered in the full report
›Where is The What If Experiment based?
Its registered office is 60 Tottenham Court Road Tottenham Court Road, Office 53, Fitzrovia,, London, W1T 2EW, in London.
›When was The What If Experiment founded?
The What If Experiment Ltd was incorporated on 30 November 2021.
›Is The What If Experiment still trading?
The register lists The What If Experiment Ltd as active.