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Private limited company registered in London, classed under “Other information technology service activities”.
Headline figures
FY to Jan 2025 · Company only
Turnover
For subscribers
Profit after tax
—
Not filed: small-company exemption
Net assets
For subscribers
Cash
For subscribers
Employees
For subscribers
What the numbers say
2 findings from the figures, in plain English
Written by rules from the figures on this page. Not a forecast or a credit opinion.
History
| £ | 2021 | 2022 | 2023* | 2024* | 2025 |
|---|---|---|---|---|---|
| Profit after tax | — | ||||
| Turnover | |||||
| Net assets | |||||
| Cash | |||||
| Employees |
Every figure for all 5 years
“—” means we did not find the figure in a source; it is never filled with an estimate. * Restated: the next year's accounts printed different figures for this year, and those later figures are shown.
Balance sheet and ratios
From the filed balance sheets · £
| Balance sheet | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Current assets | ||||
| Creditors due within a year | ||||
| Net current assets | ||||
| Creditors due after a year | ||||
| Net assets | ||||
| Ratios | ||||
| Current ratioCurrent assets for every £1 owed within a year | ||||
| Creditors to assetsEverything owed to creditors as a share of fixed plus current assets | ||||
5 balance-sheet lines and 2 ratios, every year
A ratio appears only for years where every line it needs was filed. Lines are as tagged in the accounts; nothing is added up or estimated.
Questions people ask
›What does But What If do?
Private limited company registered in London, classed under “Other information technology service activities”.
›How much turnover does But What If make?
Answered in the full report
›Is But What If profitable?
But What If's profit isn't public: small companies may file without a profit and loss account.
›How many people work at But What If?
Answered in the full report
›Where is But What If based?
Its registered office is Forma House, 40 Bowling Green Lane, London, EC1R 0NE, in London.
›When was But What If founded?
But What If... Ltd was incorporated on 23 January 2018.
›Is But What If still trading?
The register lists But What If... Ltd as active.