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Private limited company registered in London, classed under “Other information technology service activities” and 1 other activity.
Headline figures
FY to Oct 2025 · Company only
Turnover
For subscribers
Profit after tax
−£326k
Net assets
For subscribers
Cash
For subscribers
Employees
For subscribers
Retained reserves
For subscribers
What the numbers say
3 findings from the figures, in plain English
Written by rules from the figures on this page. Not a forecast or a credit opinion.
History
| £ | 2021 | 2022 | 2023* | 2024 | 2025 |
|---|---|---|---|---|---|
| Profit after tax | −£326k | ||||
| Turnover | |||||
| Net assets | |||||
| Cash | |||||
| Employees | |||||
| Retained reserves |
Every figure for all 5 years
“—” means we did not find the figure in a source; it is never filled with an estimate. * Restated: the next year's accounts printed different figures for this year, and those later figures are shown.
Balance sheet and ratios
From the filed balance sheets · £
| Balance sheet | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Fixed assets | ||||
| Current assets | ||||
| of which debtors | ||||
| of which cash | ||||
| Creditors due within a year | ||||
| Net current assets | ||||
| Net assets | ||||
| Ratios | ||||
| Return on equityProfit after tax as a share of net assets | ||||
| Current ratioCurrent assets for every £1 owed within a year | ||||
| Cash ratioCash for every £1 owed within a year | ||||
| Creditors to assetsEverything owed to creditors as a share of fixed plus current assets | ||||
7 balance-sheet lines and 4 ratios, every year
A ratio appears only for years where every line it needs was filed. Lines are as tagged in the accounts; nothing is added up or estimated.
Timeline
Checked 2026-10-12
- SharesStatement of capital following an allotment of shares on 6 August 2026 GBP 148,081.1
- SharesStatement of capital following an allotment of shares on 7 July 2026 GBP 147,729.3
- AccountsAccounts for a small company made up to 31 October 2025
- FilingMemorandum and Articles of Association
- SharesResolutions RES10 ‐ Resolution of allotment of securities RES13 ‐ Investor consent / transactions approval 17/04/2026 RES11 ‐ Resolution of removal of pre-empt…
- DirectorsTermination of appointment of Melissa Johnson as a secretary on 1 March 2026
- DirectorsAppointment of Mr Jeremy Salmon as a secretary on 18 March 2026
- SharesStatement of capital following an allotment of shares on 23 December 2025 GBP 140,092.2
- AccountsAccounts for a small company made up to 31 October 2024
- SharesStatement of capital following an allotment of shares on 21 June 2024 GBP 138,571.7
- DirectorsAppointment of Ms Melissa Johnson as a secretary on 24 May 2024
- DirectorsTermination of appointment of Polini Langi as a secretary on 24 May 2024
5 earlier
- SharesStatement of capital following an allotment of shares on 17 May 2024 GBP 136,354.2
- SharesStatement of capital following an allotment of shares on 22 April 2024 GBP 132,954.2
- AccountsAccounts for a small company made up to 31 October 2023
- SharesResolutions RES11 ‐ Resolution of removal of pre-emption rights RES10 ‐ Resolution of allotment of securities
- SharesStatement of capital following an allotment of shares on 6 March 2024 GBP 129,954.2
- Shares
From the Companies House filing history. Routine confirmation statements are left out, and a run of the same filing is shown once.
Questions people ask
›What does Incrowd Sports do?
Private limited company registered in London, classed under “Other information technology service activities” and 1 other activity. In its own words: “InCrowd are digital sports marketing specialists, offering advisory and implementation services across data, content & technology.”
›How much turnover does Incrowd Sports make?
Answered in the full report
›Is Incrowd Sports profitable?
No: it made a loss after tax of £326k in the year to 31 October 2025, its latest filed accounts.
›How many people work at Incrowd Sports?
Answered in the full report
›Who runs and owns Incrowd Sports?
Its directors are Sophie Cooney, Jeremy Salmon, Aidan Cooney, Michael Jones, Simon Thomas and 1 more. Its owners are shown to subscribers.
›Where is Incrowd Sports based?
Its registered office is Mimet House, 5a Praed Street, London, W2 1NJ, in London.
›When was Incrowd Sports founded?
Incrowd Sports Ltd was incorporated on 23 December 2014.
›Is Incrowd Sports still trading?
The register lists Incrowd Sports Ltd as active.
