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Activities of insurance agents and brokers · London
Smart Choice Financial Services
Smart Choice Financial Services Ltd
Private limited company registered in London, classed under “Activities of insurance agents and brokers”.
Headline figures
FY to Jun 2025 · Company only
Turnover
For subscribers
Profit after tax
—
Not filed: small-company exemption
Net assets
For subscribers
Cash
For subscribers
Employees
For subscribers
Retained reserves
For subscribers
What the numbers say
1 finding from the figures, in plain English
Written by rules from the figures on this page. Not a forecast or a credit opinion.
History
| £ | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Profit after tax | — | ||||
| Turnover | |||||
| Net assets | |||||
| Cash | |||||
| Employees | |||||
| Retained reserves |
Every figure for all 5 years
“—” means we did not find the figure in a source; it is never filled with an estimate.
Balance sheet and ratios
From the filed balance sheets · £
| Balance sheet | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Fixed assets | ||||
| Current assets | ||||
| of which debtors | ||||
| of which cash | ||||
| Net current assets | ||||
| Net assets |
6 balance-sheet lines, every year
A ratio appears only for years where every line it needs was filed. Lines are as tagged in the accounts; nothing is added up or estimated.
Timeline
Checked 2026-10-25
- OwnershipChange of details for Mrs Zuzanna Ritter as a person with significant control on 26 March 2026
- AccountsTotal exemption full accounts made up to 30 June 2025
- AddressRegistered office address changed from Podium Space 1st Floor Ealing Cross 85 Uxbridge Road London W5 5BW England to 85 Uxbridge Road Podium Space London W5 5BW on 28 August 2025
- AddressRegistered office address changed from 85 Uxbridge Road Podium Space London W5 5BW England to Podium Space 1st Floor Ealing Cross 85 Uxbridge Road London W5 5BW on 1 July 2025
- AccountsTotal exemption full accounts made up to 30 June 2024
- AccountsTotal exemption full accounts made up to 30 June 2023
- AccountsTotal exemption full accounts made up to 30 June 2022
- AddressRegistered office address changed from Clarendon Business Centre 85 Uxbridge Road London W5 5BW England to 85 Uxbridge Road Podium Space London W5 5BW on 4 January 2022
- OwnershipChange of details for Mrs Zuzanna Ritter as a person with significant control on 26 October 2021
- DirectorsDirector's details changed for Mrs Zuzanna Ritter on 26 October 2021
- AccountsTotal exemption full accounts made up to 30 June 2021
- AccountsTotal exemption full accounts made up to 30 June 2020
11 earlier
- OwnershipChange of details for Mrs Zuzanna Ritter as a person with significant control on 3 June 2019
- DirectorsDirector's details changed for Mrs Zuzanna Ritter on 3 March 2020
- OwnershipChange of details for Mrs Zuzanna Ritter as a person with significant control on 3 March 2020
- OwnershipChange of details for Miss Zuzanna Prusaczyk as a person with significant control on 3 June 2019
- DirectorsDirector's details changed for Miss Zuzanna Prusaczyk on 3 June 2019
- AccountsCurrent accounting period extended from 31 March 2020 to 30 June 2020
- AccountsTotal exemption full accounts made up to 31 March 2019
- AddressRegistered office address changed from Flat 2 26 Hastings Road London London W13 8QH England to Clarendon Business Centre 85 Uxbridge Road London W5 5BW on 26 July 2019
- AddressRegistered office address changed from 26 Flat 2 26 Hastings Road London London W138QH United Kingdom to Flat 2 26 Hastings Road London London W13 8QH on 9 July 2018
- AddressRegistered office address changed from Office 45, Clarendon Business Centre 1st Floor Ealing Cross 85 Uxbridge Road London W5 5BW United Kingdom to 26 Flat 2 26 Hastings Road Lo…
- IncorporationIncorporation
- Ownership
From the Companies House filing history. Routine confirmation statements are left out, and a run of the same filing is shown once.
Questions people ask
›What does Smart Choice Financial Services do?
Private limited company registered in London, classed under “Activities of insurance agents and brokers”.
›How much turnover does Smart Choice Financial Services make?
Answered in the full report
›Is Smart Choice Financial Services profitable?
Smart Choice Financial Services's profit isn't public: small companies may file without a profit and loss account.
›How many people work at Smart Choice Financial Services?
Answered in the full report
›Who runs and owns Smart Choice Financial Services?
Its directors are Zuzanna Ritter. Its owners are shown to subscribers.
›Where is Smart Choice Financial Services based?
Its registered office is 85 Uxbridge Road, Podium Space, London, W5 5BW, in London.
›When was Smart Choice Financial Services founded?
Smart Choice Financial Services Ltd was incorporated on 14 March 2018.
›Is Smart Choice Financial Services still trading?
The register lists Smart Choice Financial Services Ltd as active.