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Other business support service activities n.e.c. · London

The Pure Gold Group

The Pure Gold Group Ltd

Turnover up 66%Staff up 56%ActiveLatest figures: 2025Company only14 years on the register

Private limited company registered in London, classed under “Other business support service activities n.e.c.”.

Headline figures

FY to Mar 2025 · Company only

Turnover

For subscribers

Profit after tax

£3.04m

Net assets

For subscribers

Cash

For subscribers

Employees

For subscribers

Retained reserves

For subscribers

What the numbers say

4 findings from the figures, in plain English

Written by rules from the figures on this page. Not a forecast or a credit opinion.

History

Pro
£20212022*2023*20242025
Profit after tax£3.04m
Turnover
Net assets
Cash
Employees
Retained reserves
Dividends paid

Every figure for all 5 years

“—” means we did not find the figure in a source; it is never filled with an estimate. * Restated: the next year's accounts printed different figures for this year, and those later figures are shown.

Balance sheet and ratios

From the filed balance sheets · £

Balance sheet2022202320242025
Fixed assets
Current assets
of which debtors
of which cash
Creditors due within a year
Net current assets
Creditors due after a year
Net assets
Ratios
Profit marginProfit after tax as a share of turnover
Return on equityProfit after tax as a share of net assets
Dividends to profitDividends paid as a share of profit after tax, in a year with a profit
Current ratioCurrent assets for every £1 owed within a year
Cash ratioCash for every £1 owed within a year
Creditors to assetsEverything owed to creditors as a share of fixed plus current assets
Turnover per employeeTurnover divided by average staff
Debtor daysDays of turnover owed by customers at the year end

8 balance-sheet lines and 8 ratios, every year

A ratio appears only for years where every line it needs was filed. Lines are as tagged in the accounts; nothing is added up or estimated.

Timeline

Checked 2026-10-19

  1. Address
    Registered office address changed from 1 Royal Exchange Avenue, Bank, London 1 Royal Exchange Avenue Bank London EC3V 3LT England to 1 Royal Exchange Avenue London EC3V 3LT on 1…
  2. Address
    Registered office address changed from 1 Royal Exchange London EC3V 3DG England to 1 Royal Exchange Avenue, Bank, London 1 Royal Exchange Avenue Bank London EC3V 3LT on 1 July 2026
  3. Accounts
    Full accounts made up to 31 March 2025
  4. Accounts
    Previous accounting period extended from 29 March 2025 to 31 March 2025
  5. Accounts
    Full accounts made up to 31 March 2024
  6. Notice
    Compulsory strike-off action has been discontinued
  7. Notice
    First Gazette notice for compulsory strike-off
  8. Accounts
    Current accounting period shortened from 30 March 2024 to 29 March 2024
  9. Ownership
    Notification of Pure Gold Holdings Limited as a person with significant control on 13 March 2025
  10. Shares
    Statement of capital on 12 February 2025 · GBP 100
  11. Shares
    Statement by Directors
  12. Notice
    Solvency Statement dated 16/12/24
  13. 26 earlier
    1. Filing
      Resolutions (and 1 more like it since 3 January 2023)
    2. Shares
      Change of share class name or designation
    3. Accounts
      Total exemption full accounts made up to 31 March 2023
    4. Accounts
      Previous accounting period shortened from 31 March 2023 to 30 March 2023
    5. Ownership
      Change of details for The Pure Holding Group Limited as a person with significant control on 13 October 2023
    6. Directors
      Director's details changed for Mr Joshua Robert Saul on 13 October 2023
    7. Address
      Registered office address changed from Finsgate 5-7 Cranwood Street London EC1V 9EE to 1 Royal Exchange London EC3V 3DG on 13 October 2023
    8. Charges
      Satisfaction of charge 079533250001 in full
    9. Accounts
      Total exemption full accounts made up to 31 March 2022
    10. Shares
      Sub-division of shares on 11 November 2022
    11. Filing
      Memorandum and Articles of Association
    12. Shares
      Statement of capital following an allotment of shares on 11 November 2022 · GBP 105.262
    13. Ownership
      Notification of The Pure Holding Group Limited as a person with significant control on 23 February 2022
    14. Ownership
      Cessation of Joshua Robert Saul as a person with significant control on 23 February 2022
    15. Ownership
      Cessation of Lauren Stella Saul as a person with significant control on 23 February 2022
    16. Accounts
      Total exemption full accounts made up to 31 March 2021
    17. Accounts
      Previous accounting period extended from 25 March 2021 to 31 March 2021
    18. Accounts
      Total exemption full accounts made up to 31 March 2020
    19. Accounts
      Previous accounting period shortened from 26 March 2020 to 25 March 2020
    20. Directors
      Director's details changed for Mr Joshua Robert Saul on 16 September 2020
    21. Ownership
      Change of details for Mrs Lauren Saul as a person with significant control on 16 September 2020
    22. Ownership
      Change of details for Mr Joshua Robert Saul as a person with significant control on 16 September 2020
    23. Accounts
      Total exemption full accounts made up to 31 March 2019
    24. Directors
      Director's details changed for Mr Joshua Robert Saul on 31 January 2020
    25. Accounts
      Previous accounting period shortened from 27 March 2019 to 26 March 2019
    26. Ownership
      Notification of Lauren Saul as a person with significant control on 1 March 2018

From the Companies House filing history. Routine confirmation statements are left out, and a run of the same filing is shown once.

Questions people ask

›What does The Pure Gold Group do?

Private limited company registered in London, classed under “Other business support service activities n.e.c.”. In its own words: “Discover why we were voted The UK’s Best Gold Broker. We make buying physical gold and silver safe, fast and secure. Get free guidance from expert brokers, with secure storage or free delivery and a buy back guarantee.”

›How much turnover does The Pure Gold Group make?

Answered in the full report

›Is The Pure Gold Group profitable?

Yes: it made a profit after tax of £3.04m in the year to 31 March 2025, its latest filed accounts.

›How many people work at The Pure Gold Group?

Answered in the full report

›Who runs and owns The Pure Gold Group?

Its directors are Joshua Robert Saul. Its owners are shown to subscribers.

›Where is The Pure Gold Group based?

Its registered office is 1 Royal Exchange Avenue, London, EC3V 3LT, in London.

›When was The Pure Gold Group founded?

The Pure Gold Group Ltd was incorporated on 16 February 2012.

›Is The Pure Gold Group still trading?

The register lists The Pure Gold Group Ltd as active.

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