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Private limited company registered in Cardiff, classed under “Media representation services”.
Headline figures
FY to Jan 2024 · Company only
Turnover
For subscribers
Profit after tax
—
Not filed: small-company exemption
Net assets
For subscribers
Cash
For subscribers
Employees
For subscribers
What the numbers say
1 finding from the figures, in plain English
Written by rules from the figures on this page. Not a forecast or a credit opinion.
History
| £ | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|
| Profit after tax | — | ||||
| Turnover | |||||
| Net assets | |||||
| Cash | |||||
| Employees |
Every figure for all 5 years
“—” means we did not find the figure in a source; it is never filled with an estimate.
Balance sheet and ratios
From the filed balance sheets · £
| Balance sheet | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|
| Creditors due within a year | ||||
| Net current assets | ||||
| Ratios | ||||
| Cash ratioCash for every £1 owed within a year | ||||
2 balance-sheet lines and 1 ratios, every year
A ratio appears only for years where every line it needs was filed. Lines are as tagged in the accounts; nothing is added up or estimated.
Timeline
Checked 2026-10-27
- NoticeCompulsory strike-off action has been discontinued (and 2 more like it since 4 April 2020)
- AccountsTotal exemption full accounts made up to 30 June 2025
- NoticeFirst Gazette notice for compulsory strike-off (and 2 more like it since 31 March 2020)
- DirectorsDirector's details changed for Mr Robert Charles Appleyard on 17 March 2026
- AccountsPrevious accounting period extended from 30 January 2025 to 30 June 2025
- ChargesRegistration of charge 117572440001, created on 30 June 2025
- DirectorsTermination of appointment of Jonathan Spratt as a director on 30 October 2024
- DirectorsAppointment of Mr Rhys Philip Harrington as a director on 30 October 2024
- DirectorsAppointment of Mr Ian Michael Bird as a director on 30 October 2024
- DirectorsTermination of appointment of Rachel Amanda Jones as a director on 30 October 2024
- OwnershipNotification of Fortis Rugby Limited as a person with significant control on 30 October 2024
- OwnershipCessation of Derwyn Jones as a person with significant control on 30 October 2024
25 earlier
- OwnershipCessation of Robert Charles Appleyard as a person with significant control on 30 October 2024
- AddressRegistered office address changed from Mha House Charter Court Phoenix Way, Swansea Enterprise Park Swansea SA7 9FS Wales to 11-13 Penhill Road Pontcanna Cardiff CF11 9PQ on 22 …
- AccountsTotal exemption full accounts made up to 31 January 2024
- OwnershipChange of details for Mr Robert Charles Appleyard as a person with significant control on 1 December 2023
- OwnershipChange of details for Mr Derwyn Jones as a person with significant control on 1 December 2023
- DirectorsDirector's details changed for Mrs Rachel Amanda Jones on 1 December 2023
- DirectorsDirector's details changed for Mr Jonathan Spratt on 1 December 2023
- DirectorsDirector's details changed for Mr Derwyn Jones on 1 December 2023
- DirectorsDirector's details changed for Mr Robert Charles Appleyard on 1 December 2023
- AddressRegistered office address changed from 3 New Mill Court Swansea Enterprise Park Swansea SA7 9FG to Mha House Charter Court Phoenix Way, Swansea Enterprise Park Swansea SA7 9FS o…
- AccountsTotal exemption full accounts made up to 31 January 2023
- AccountsTotal exemption full accounts made up to 31 January 2022
- AccountsTotal exemption full accounts made up to 31 January 2021
- AccountsPrevious accounting period shortened from 31 January 2021 to 30 January 2021
- AccountsTotal exemption full accounts made up to 31 January 2020
- SharesChange of share class name or designation
- OwnershipChange of details for Mr Derwen Jones as a person with significant control on 27 June 2019
- DirectorsDirector's details changed for Mr Derwen Jones on 27 June 2019
- OwnershipNotification of Robert Charles Ashmore Appleyard as a person with significant control on 13 June 2019
- OwnershipNotification of Derwen Jones as a person with significant control on 13 June 2019
- DirectorsAppointment of Mr Jonathan Spratt as a director on 13 June 2019
- DirectorsAppointment of Mr Robert Charles Appleyard as a director on 13 June 2019
- DirectorsAppointment of Mr Derwen Jones as a director on 13 June 2019
- OwnershipCessation of Rachel Amanda Jones as a person with significant control on 13 June 2019
- AddressRegistered office address changed from Lanyon House Mission Court Newport NP20 2DW United Kingdom to 3 New Mill Court Swansea Enterprise Park Swansea SA7 9FG on 24 June 2019
- Ownership
From the Companies House filing history. Routine confirmation statements are left out, and a run of the same filing is shown once.
Questions people ask
›What does Waterton SM do?
Private limited company registered in Cardiff, classed under “Media representation services”.
›How much turnover does Waterton SM make?
Answered in the full report
›Is Waterton SM profitable?
Waterton SM's profit isn't public: small companies may file without a profit and loss account.
›How many people work at Waterton SM?
Answered in the full report
›Who runs and owns Waterton SM?
Its directors are Robert Charles Ashmore Appleyard, Ian Michael Bird, Rhys Philip Harrington, Derwyn Jones. Its owners are shown to subscribers.
›Where is Waterton SM based?
Its registered office is 11-13 Penhill Road, Pontcanna, Cardiff, CF11 9PQ, in Cardiff.
›When was Waterton SM founded?
Waterton SM Limited was incorporated on 9 January 2019.
›Is Waterton SM still trading?
The register lists Waterton SM Limited as active.