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Retail sale via mail order houses or via Internet · London
What Not to Do Books
What Not to Do Books Ltd
Private limited company registered in London, classed under “Retail sale via mail order houses or via Internet” and 2 other activities.
Headline figures
FY to Sept 2025 · Company only
Turnover
For subscribers
Profit after tax
—
Not filed: small-company exemption
Net assets
For subscribers
Cash
For subscribers
Employees
For subscribers
Retained reserves
For subscribers
What the numbers say
3 findings from the figures, in plain English
Written by rules from the figures on this page. Not a forecast or a credit opinion.
History
| £ | 2023 | 2024 | 2025 |
|---|---|---|---|
| Profit after tax | — | ||
| Turnover | |||
| Net assets | |||
| Cash | |||
| Employees | |||
| Retained reserves |
Every figure for all 3 years
“—” means we did not find the figure in a source; it is never filled with an estimate.
Balance sheet and ratios
From the filed balance sheets · £
| Balance sheet | 2023 | 2024 | 2025 |
|---|---|---|---|
| Current assets | |||
| of which debtors | |||
| of which cash | |||
| Net current assets | |||
| Net assets |
5 balance-sheet lines, every year
A ratio appears only for years where every line it needs was filed. Lines are as tagged in the accounts; nothing is added up or estimated.
Timeline
Checked 2026-10-28
- AccountsUnaudited abridged accounts made up to 30 September 2025
- NameCertificate of change of name
- AddressRegistered office address changed from 86-90 Paul Street London England EC2A 4NE United Kingdom to 66 Paul Street London EC2A 4NA on 17 March 2026
- AccountsUnaudited abridged accounts made up to 30 September 2024
- AccountsUnaudited abridged accounts made up to 30 September 2023
- IncorporationIncorporation
From the Companies House filing history. Routine confirmation statements are left out, and a run of the same filing is shown once.
Questions people ask
›What does What Not to Do Books do?
Private limited company registered in London, classed under “Retail sale via mail order houses or via Internet” and 2 other activities.
›How much turnover does What Not to Do Books make?
Answered in the full report
›Is What Not to Do Books profitable?
What Not to Do Books's profit isn't public: small companies may file without a profit and loss account.
›How many people work at What Not to Do Books?
Answered in the full report
›Who runs and owns What Not to Do Books?
Its directors are Paul Gill. Its owners are shown to subscribers.
›Where is What Not to Do Books based?
Its registered office is 66 Paul Street, London, EC2A 4NA, in London.
›When was What Not to Do Books founded?
What Not to Do Books Ltd was incorporated on 15 September 2022.
›Is What Not to Do Books still trading?
The register lists What Not to Do Books Ltd as active.